Wholesale for retailers
Stock Love by Lily in your shop
Bags, play mats and rugs that families really use: soft, practical and beautiful. We work with a small selection of baby specialists, concept stores and webshops. If your shop suits our brand, we’d love to have you on board.
The range
Three collections that fill a shelf together
You choose which collections suit your shop.
On the go
Changing bags and bags for mums, in classic designs you’ll love taking with you.
Play
Play mats that are lovely and big and soft, and look right at home in the living room.
Home
Rugs, hand-tufted and GoodWeave certified.
Why Love by Lily
Products customers are happy with
Love by Lily is a brand by mums, for mums. We make products that make family life lighter, not more complicated. You’ll see it in every detail.
Our play mats meet EN 71 (CE) and are OEKO-TEX® certified. Our rugs carry the GoodWeave label.
Working together
What you can expect from us
Clear terms
Minimum order of €350 excl. VAT. You pay up front. You’ll see wholesale prices once you’re approved.
Fast delivery
We ship from the Netherlands. Ordered before 4 pm on a working day, dispatched the same day.
Personal contact
We reply to your application within 2 working days. Photos, product information and our arrangements for returns and exchanges follow once you’re approved.
How it works
A wholesale account in three steps
Application
Fill in the form below.
We review it
You’ll hear from us within 2 working days.
Order
Once approved, you log in, see the wholesale prices and place your order.
Where we deliver
The Netherlands, Belgium, Germany and Luxembourg
Other EU countries on request, with a valid VAT number. For business customers in the EU with a valid VAT number, VAT is reverse-charged (0%).
Ready to put Love by Lily in your shop?
Fill in your application below. You’ll hear from us within 2 working days.
To the applicationApply
Apply for wholesale
Tell us a little about your shop. You’ll hear from us within 2 working days.
Thank you for your application
We’ve received your application and will look at it personally. You’ll hear from us within 2 working days, at the email address you gave. Heard nothing? Check your spam or emailwholesale@lovebylily.com.