Privacy Policy

This is the Privacy Policy of Love by Lily BV . We respect the privacy of our customers and ensure that your personal data is processed and secured with care.

1. Who is responsible?

Love by Lily BV, located in the Netherlands, is responsible for the processing of your personal data as described in this policy.

2. What data do we collect?

When you visit or use our webshop, we may collect the following data:

Contact and account information : name, address, email address, telephone number, password.
Order details : products you purchase, payment details, billing and shipping addresses.
Marketing data : registration for our newsletter (Klaviyo), participation in promotions.
Technical data : IP address, cookies, device type and browser.
Communication data : messages you send via customer service or social media.

3. Why do we process your data?

We use your data for:

Processing and delivering orders.
Customer service and answering questions.
Sending newsletters and offers (if you have subscribed).
Improving our website and personalized shopping experience.
Showing targeted advertisements via Meta (Facebook/Instagram), TikTok and Google Ads .
Compliance with legal obligations (e.g. tax administration).

4. Sharing data

We only share your data with third parties that are necessary for our services, such as:

Payment providers (e.g. iDEAL, Klarna, PayPal).
Logistics partners (PostNL, DPD, DHL) for delivery.
Marketing tools (Klaviyo, Meta, TikTok, Google) for newsletters and ads.

These parties may only use your data for the agreed services and not for their own purposes.

5. Retention periods

We do not store your data longer than necessary:

Account and order data: 7 years (due to tax legislation).
Newsletter subscription: until you unsubscribe.
Cookies: maximum 2 years or until you delete them yourself.

6. Your rights

Under the GDPR you have the following rights:
Access to your personal data.
Correction of incorrect data.
Erasure (“right to be forgotten”).
Restriction of processing.
Objecting to marketing.
Data transfer (data portability).

If you wish to exercise these rights, please send an email to privacy@lovebylily.com .

7. Security

We take appropriate measures to protect your data against loss, misuse, or unauthorized access. Our webshop uses SSL security and secure payment methods.

8. Cookies

Our webshop uses cookies and similar technologies to ensure proper functioning and to provide you with a personalized experience. Read more in our Cookie Policy.

9. Changes

This Privacy Policy may be updated from time to time. The most recent version can always be found on this page.

Questions about privacy? Contact us at privacy@lovebylily.com .

This policy is fully GDPR-compliant and includes the mandatory references to Shopify, Klaviyo, Meta, and TikTok .