Love by Lily is a Dutch lifestyle brand for mothers and children, founded in 2020 by Jessica, a mother of two and now the brand's Creative Director. In her own quest for sustainable baby products that were both stylish and practical, she began designing a soft, large play mat for the nursery . The result was a mat that was not only safe and comfortable for children but also fit beautifully into any interior.
From play mat to lifestyle brand
What started with a single idea – a large play mat that stimulates motor development and gives children plenty of room to roll, crawl, and play – quickly grew into a complete collection. Today, at Love by Lily, you'll find:
- Play mats – large, washable, safe & stylish in any interior.
- Rugs – sustainable, handmade and child-friendly rugs with GoodWeave certification.
- Puzzle mats – soft puzzle mats that are perfect for play and exercise, in stylish colours that suit any room.
- Mom bags & diaper bags – practical and timeless bags that offer mothers style and convenience, from shoppers to travel bags.
- Wallpaper – FSC-certified wallpaper for nurseries and children's rooms , printed with environmentally friendly inks.
A team of women, for women
Christine joined Jessica in 2020 as her right-hand woman. Together, they form the heart of Love by Lily: a team of women who understand what mothers need. Drawing on their own experiences as mothers and entrepreneurs, they are building a brand that inspires and supports mothers worldwide.
Their shared mission: to create products that make families' lives easier, more beautiful and more sustainable.
At Love by Lily we believe that the little moments make the difference. That's why all our products are
From Dutch living room to international lifestyle brand
In a short time, Love by Lily has grown from a Dutch brand into an international lifestyle brand for families . Our products are now sold to mothers, fathers, interior design enthusiasts, and lifestyle retailers who value quality, safety, and design .
Our promise
Love by Lily is more than a brand—it's a community of mothers, for mothers . With passion, creativity, and feminine power, Jessica and Christine, along with their team, are building a brand that adds a little more meaning to families' lives every day.
Through our Love by Lily Cares program, we give back to the world around us. With donations to mother-and-child homes, hospitals, and shelters, and through our partnership with GoodWeave, we ensure that every product contributes to a better future.