Our rugs: Exclusive, sustainable and fairly made
We are proud of our unique and sustainable rugs. Each rug is crafted with care and craftsmanship and carries the prestigious GoodWeave certification. Our rugs not only provide a safe and comfortable play environment for children but also contribute to a better world.
Why choose our rugs?
Exclusive quality : Our rugs are of the highest quality, made from the finest materials. Each rug is a unique work of art, handcrafted by talented artisans.
Craftsmanship : Each cotton rug is meticulously hand-tufted. This process begins with the selection of high-quality cotton, which is then processed into yarn. Using a tufting machine, the yarns are manually threaded into a cloth, giving the rug its unique pattern and texture. Every detail is meticulously finished, resulting in a durable and beautiful product.
Sustainability : Our rugs are made from eco-friendly materials and sustainably sourced cotton. We use only safe dyes. We ensure that all artisans involved receive a fair wage for their hard work, which contributes to their well-being and that of their families. Thanks to GoodWeave, we guarantee that no child labor is used in the production process.
Children's Education : A portion of the proceeds goes to educational programs for children in the communities where our rugs are made. We support fair trade and ensure good working conditions for all workers. With every purchase, you contribute to a more just world.
Safe, fair and conscious
For mothers, children and the world around us
At Love by Lily, we believe that children's products should not only be beautiful and practical, but also safe, fair, and sustainable. That's why sustainability is at the heart of everything we do—from the design of our play mats and rugs to the production of our mom bags, puzzle mats, and wallpaper collections. Every product tells a story of care, craftsmanship, and responsible choices.
Our certifications
- Oeko-Tex® Standard 100 – all our fabrics have been tested for harmful substances and found to be completely safe for babies and children. This way, you can be sure your child is playing on a responsible surface.
- FSC-certified – our wallpaper is printed on paper sourced from responsibly managed forests. This contributes to the conservation of forests worldwide.
- GoodWeave Certified – our rugs are handmade without child labor, with attention to fair wages and good working conditions for artisans.
- CE certified – our play mats meet European toy safety standards, giving parents extra peace of mind.
- CO₂-neutral production – where possible, we work with factories that offset or minimize their emissions to limit the impact on the climate.
- Biodegradable materials – our packaging and some of our products are compostable and environmentally friendly.
Craftsmanship & production process
Our products are made with care and passion, making our rugs unique.
Each cotton rug is hand-tufted. High-quality cotton is processed into yarns, which are then manually shot into a cloth using a tufting machine. This creates the distinctive patterns and textures.
Experienced craftspeople meticulously craft every detail, resulting in a sustainable, stylish, and ethically sourced product.
Small variations in the finish are part of this artisanal process and make each rug unique.
Our play mats and puzzle mats are also produced with the same care, with safety, durability and style always taking priority.
Our choices in production
- Long lifespan – products are designed to last for years and grow with the family.
- Safe for children – all our materials are free from harmful substances and tested to strict standards.
- Conscious production – we work exclusively with suppliers who maintain high standards for working conditions and the environment.
- Zero-waste approach – defective products are not thrown away but reused in new products or donated to shelters, so that nothing goes to waste.
Development & support by experts
Our large play mats are frequently used by pediatric physiotherapists. They are sturdy enough to support motor development and soft enough for safe movement. Childcare organizations also recommend our mats because they create a safe and spacious play environment where children can develop freely.
Our impact & collaboration with GoodWeave
With every play mat or rug, you contribute to more than just fun. Thanks to our partnership with GoodWeave International, we guarantee:
- No child labor in production.
- Fair wages and safe working conditions for craftsmen.
- Investments in educational programs for children in producing countries.
This means your purchase directly contributes to a better future – not just for your children, but for children worldwide.
Love by Lily Cares
With Love by Lily Cares, we give back to the world around us. Every play mat, rug, or accessory you purchase contributes to projects that support families, children, and communities. Together, we make a real difference.
We annually donate products to:
Fier Foundation – mother-child homes and shelters.
The Driestroom – safe places for parents and children.
Emma Children's Hospital (Amsterdam UMC) – where our play mats provide warmth and security in family rooms.
"The rugs not only provide a safe and comfortable play area, but they also make spaces so much more inviting. They help us create a pleasant environment where children truly feel at home."
Fier Foundation
The play mats are used with great enthusiasm in the family rooms. They create a warm and homey atmosphere, making children and parents feel more at ease during what is often a difficult time. It's a small addition that makes a big difference in the well-being of our young patients and their families .
Emma Children's Hospital (Amsterdam UMC)
We're thrilled with the play mats! They offer our clients a safe, comfortable place to play, explore, and relax. The mats contribute to a warm and inviting environment, which perfectly aligns with our vision of providing everyone with a place where they feel at home .
De Driestroom (Mother-Child Home)
Our future
At Love by Lily, we look beyond today. We're constantly working on an even more sustainable collection.
Packaging
made from recycled plastic and cardboard, fully recyclable and where possible compostable.
Circular approach
Products that do not meet our quality standards are given a second life through recycling, reuse or donation.
Investing in innovation
We are researching new materials and processes that are even more environmentally friendly.
Collaborations
Every year we invest in initiatives that reduce waste and stimulate reuse.
Why choose Love by Lily?
At Love by Lily, we combine style, safety, and sustainability. Every product—from a large play mat to a GoodWeave rug—is designed to offer children a safe, comfortable, and inspiring play space. This way, you're not only choosing a stylish product but also contributing to a fairer and more sustainable world.