Our story

My daughter Lily was about 5 months old when Love by Lily was founded. At that time, she was just starting to crawl. In our small apartment in Amsterdam Zuid, I collected all kinds of blankets to create one big and safe play area. It had to be nice and big so she could play on it not just here but that we could play on it together. This gave rise to the idea of making one big, well-padded play mat that had to meet all the requirements.

At the same time, we bought a house in Gouda. All kinds of toys and mats for children did not really fit with my interior design plans for our new house. The play area I wanted could be seen and did not need to be removed to make our house look neat. I started designing and visiting production sites to come up with an initial sample.

After a few months, the first samples arrived at the local post office. The play mats still needed some tweaks because by now I was getting pickier about all the features the perfect play mat had to have. The perfect play mat had to be well-padded, easy to fold, non-slip and most importantly, easy to clean. At that time we commuted back and forth from Amsterdam to Gouda and learned to enjoy the garden in the summer and from then on the play mat had to be able to be used outside.

After we went over all the new modifications with the right manufacturer, the new play mats arrived. They were absolutely perfect! Within a week the first orders were already in and from then until now in 2022 we doubled our production with every production order. By now the range has expanded considerably, all products have been inspected and certified, and Love by Lily is widely known for its high quality indoor and outdoor play mats. They are sold in stores in more than 21 countries, providing quality playtime fun worldwide!

Our story is not finished, the best part is the continuous development and improvement of our products. Especially keep an eye on us on socials to keep up with new developments.

Love, Jessica