Our story

My daughter Lily was about 5 months old when Love by Lily was founded. At that time she just started crawling. In our small apartment in Amsterdam I collected all kinds of blankets to create one large and safe playing space. That’s when the idea rose about creating one large well padded play mat.

At the same time we bought a house in Gouda. All kinds of toys and mats for kids did not really suit well with my interior plans for our new house. The play corner I wanted should be seen permanently as a part of our home and not be removed to give our home a good look.

After a few months our first samples arrived at the local post office. The play mats still needed some adjustments because in the meantime I became pickier about all the features the play mats needed to have.

The perfect play mat should be well padded, easy to fold, anti-slip and most of all easy to clean. In that time we were pendeling back and forth from Amsterdam to Gouda and we learned to enjoy the garden in the summer and from then on the play mats also needed to be able to be used outdoors.

After working through all new adjustments that had to be made to the samples, the new play mats arrived and were just perfect. In a week the first orders were already made and from then on until now in 2021 we doubled our production with every production order.

Now Love by Lily playmats are sold in over 11 countries and provide quality playtime and joy all over the world!

Love, Jessica